CenterOak Partners Acquires NOW CFO to Capitalize on Surging Demand for Fractional Finance Services
- The CFO Office
- Jul 3, 2025
- 2 min read
We have yet another very interesting deal in the CFO Office space. This time it is in the CFO Services space and specifically in the Outsourced CFO space.
In a significant move poised to reshape the outsourced finance and accounting landscape, Dallas-based private equity firm CenterOak Partners LLC announced on June 30, 2025, the successful completion of a majority recapitalization of NOW CFO. This strategic acquisition positions CenterOak to capitalize on the escalating demand for high-caliber, flexible financial expertise among small and medium-sized businesses (SMBs).
NOW CFO, headquartered in Salt Lake City, Utah, has established itself as a premier provider of outsourced finance and accounting solutions. The company offers a comprehensive suite of services, including "controller as a service," staff accounting, interim CFO services, and robust financial reporting.
With a team of over 500 full-time professionals operating in more than 20 states across the U.S. and globally, NOW CFO has become a vital partner for SMBs navigating complex financial challenges and seeking to optimize their fiscal health without the overhead of a full-time executive.
The acquisition marks CenterOak's first institutional investment in NOW CFO, underscoring the private equity firm's belief in the burgeoning market for fractional financial services. According to CenterOak, the investment aligns with their thesis on the recurring and increasing demand from SMBs for sophisticated finance and accounting support. This demand is further amplified by a persistent talent shortage for specialized financial resources, making NOW CFO's fractional model an attractive and efficient solution.
CenterOak's strategy for NOW CFO extends beyond simply acquiring a stake.
The firm plans to actively support NOW CFO's management team in accelerating growth through various initiatives. These include strategic investments in technology, bolstering business development and client engagement resources, expanding the company's geographic footprint, and broadening its service line offerings through targeted acquisitions.
While the specific financial terms of the transaction were not disclosed, the majority recapitalization indicates CenterOak has acquired a controlling interest, signaling a strong commitment to NOW CFO's future growth and market leadership. This acquisition is a testament to the increasing recognition of outsourced and fractional financial services as essential components for SMB success in today's dynamic economic landscape
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