Capchase Acquires Vartana to drive further innovation in the B2B Vendor Financing eco-system
- The CFO Office
- Jul 3, 2025
- 2 min read
Capchase, a leading provider of tech-powered financing solutions, announced its acquisition of Vartana, an innovative AI-powered B2B enterprise sales and financing platform.
Vartana was founded in 2020 has been a key tech-forward player in proving the efficacy of a tech-forward approach to vendor financing. This pivotal integration aims to revolutionize how B2B technology companies access working capital and accelerate sales in a sector traditionally burdened by manual processes and outdated systems.
Both Capchase and Vartana have been at the forefront of leveraging technology to streamline vendor financing. They have championed the development of full-stack, API- and AI-driven platforms that seamlessly embed into sales workflows and CRM systems.
This advanced infrastructure automates critical steps from credit approvals to the configuration of financing offers, drastically reducing friction and delay.
This acquisition enables Capchase to provide more B2B vendors with faster approvals before the offer gets to the buyer, deeper system integrations, and automated tools that finally match the speed of modern sales and finance teams."
The combined entity promises a robust suite of benefits for B2B vendors. Key enhancements include:
Faster Approvals: Streamlined processes will deliver quicker credit decisions, allowing sales teams to present financing options earlier in the sales cycle.
Deeper Integrations: Enhanced system compatibility will facilitate seamless embedding of "Pay Later" options directly into CRMs and sales flows, such as Salesforce and HubSpot.
White-Labeled Captive Financing Programs: Vendors will have the ability to offer customized, branded financing solutions to their customers.
Real-time Underwriting: Approvals will be granted in minutes, not days, accelerating deal closures.
Expanded Market Reach: The acquisition is set to accelerate product roadmap and market expansion, particularly in high-growth sectors like cybersecurity, enterprise SaaS, hardware and capital equipment sales, and multi-vendor marketplaces.
We at the CFO Office are excited by this combination of Capchase and Vartana as it provides more scale and broader product offerings in the B2B working capital space that continues to be significantly underserved both from a technology and offerings standpoint. We are excited for both the teams and wish them the best as they integrate and make advances in the space.
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